Original perspectives on AI discovery, recommendation measurement and the product information that connects them.
Fredrik Kridahl · Perspective & practiceBeing mentioned is a starting point. Being selected for a specific need is a different question.
↗02 / COMMERCE READINESSA strong product still needs a clear, consistent explanation of what it is and who it is for.
↗03 / MEASUREMENTThe context in a buying question is part of what you are measuring.
↗The useful question is rarely whether AI will matter in the abstract. It is where a particular buying journey becomes less clear, less reliable or less commercially effective. These notes explore those points of friction and the evidence needed to make a better decision.